OUR STORY
Kanyaadhan by Dhiraj Aayushi blossomed from a shared vision and a love story that began in 2016. Founded by a husband-and-wife duo, based in the heart of Bengal, our journey officially commenced in 2017 with a singular desire: to craft breathtakingly beautiful and sustainable jewelry for weddings,launching our first collection in november 2018. Driven by their own experiences and a keen eye for detail, they recognized a void in the bridal landscape. The limited, often uninspiring options left brides wanting more, while the prevalent dry floral jewelry often fell short of the desired elegance.
With intensive research and a commitment to innovation, their first collection emerged: exquisite, look-alike floral jewelry that captured the beauty of nature with lasting artistry. This initial collection resonated deeply, quickly going viral and laying the foundation for Kanyaadhan's unique identity. Over the years, we have extended our horizons, bringing the artistry of Kanyaadhan to a wider audience through strategic partnerships in the e-commerce space. You can now discover our unique creations online at esteemed platforms such as Aza Fashions, Pernia's Pop-Up Shop, Jaypore, Mirraw Luxe, Myntra, and Tata CLiQ.
Our commitment to making our handcrafted treasures accessible also extends to the offline world. You can experience the beauty and intricate detail of Kanyaadhan jewelry in person at select stores including Aza Kolkata, Agashe Delhi, and Hello Delhi in Shahpur Jat. From those delicate floral beginnings, the brand expanded its artistic horizons, embracing diverse handcrafted techniques like intricate adda embroidery, delicate pearl work, the fluid artistry of resin, and the natural elegance of shell curation. Each piece remains steadfastly handmade and sustainable, designed to be cherished as an heirloom, a testament to enduring beauty rather than fleeting trends.
From day one, our focus has been deeply rooted in custom orders. We believe every bride deserves to feel truly special, possessing a piece of jewelry that is intimately connected to her vision and crafted exclusively for her. This personalized approach is at the heart of the Kanyaadhan experience. With approximately eight years of industry expertise, including managing our flagship store in the vibrant Ballygunge area of Kolkata, Kanyaadhan has become a beloved name, even gracing the looks of celebrities. Our enduring vision is to keep the precious and often diminishing craft of handwork alive in a world increasingly dominated by fast fashion. We believe in the beauty of slow craftsmanship, creating pieces that are not just for a season, but forever.